Campari: A classic with character
Campari is an icon of aperitif culture and an essential part of every bar. This bitter-sweet liqueur with its bright red color and distinctive taste is a true classic that has captured the hearts of cocktail lovers worldwide.
History and origins
Campari was invented in Italy in 1860 by Gaspare Campari and has been a staple of the international cocktail scene ever since. Originally intended as a medicine, Campari quickly developed into a popular aperitif enjoyed before meals to stimulate the appetite.
Flavor profile
Campari is known for its intense and complex flavor. A blend of herbs, fruits and spices gives it a perfect balance between bitterness and sweetness. The exact recipe is a well-kept secret and is closely guarded by the Campari Group to this day.
Use in cocktails
Campari is the basis for many famous cocktails. The most famous is the Negroni, a combination of Campari, gin and vermouth. But the Americano, which mixes Campari with vermouth and soda water, is also a popular choice. Campari offers a variety of options for creating creative and refreshing cocktails.
Campari is more than just a spirit – it is a piece of cultural history. With its unmistakable taste and its versatility in cocktails, Campari is a must for every bar and a guarantee of enjoyable moments. Whether neat, on ice or as part of a sophisticated cocktail – Campari gives every drink a special touch.
Address
For more information and recipes, visit the official Campari Group website at www.campari.com. Discover the world of Campari and be inspired.